When computer programmer, Ray Tomlinson sent the first-ever electronic mail in 1971, nobody might have envisioned it to be an effective marketing tool. Email marketing has grown by leaps and bounds since then, and today’s businesses use it to communicate with both existing and new customers.
However, the normal business user gets and sends about 126 emails a day. Many of their received emails go to the spam folder, so for a marketer or business, this might mean a lost opportunity. Most email marketing companies know this challenging part about using the tool to reach out to their client’s target audience. Here is everything else that everyone associated with email marketing should know.
Users get numerous brand emails, so all business messages should be easily noticeable from the digital noise. Almost everyone feels that colorful and bright photos can attract a great deal of attention. However, text-only emails are a better option because these are clear, more authentic. So, it is not surprising that the minimalist design of emails helps to attract more people.
In the age of overly-polished advertisements and paid posts, customers seek authenticity. This is why you should send customers simple messages to give your brand a human character and set up an emotional relationship with them. Such email design should help to optimize your email’s load time, convey a polished message and keep the focus on your offer. In other words, by sending such emails, you can grab the attention of more customers to your offer, not your image.
Automated, Hyper-Personalized Emails
Email marketing in 2020 will no longer be about having a common approach to get to your audience, which you could just use in all situations. By focusing on the psychological aspects of marketing, you can boost email open rate when you prioritize your customers and consider their individual issues.
To just talk about themselves and their interests is instinctual to people, so a way to persuade them to do business with you is to recall their name.
In email marketing, personalization’s future is hyper-personalized and automated email campaigns that give great results. Over half of all business revenue comes from both targeted and segmented emails. By having hyper-personalization in place, businesses can consider web browsing behavior, plus real-time information to send very relevant emails.
The emails, as mentioned in the subheading, help to minimize cart abandonment, plus boost sales.